Requirements on Business Plans Submitted

Company’s goal

-Describe your company’s business in one sentence. 

Problems

-Describe your customers’ “acute pains”

-Introduce how the customers cope with these problems currently

Solutions 

-Expound how the value position of your company’s products/services settles the customers’ difficulties

-Explain how the company’s products/services are realized 

-Provide some examples for using the products/services 

Opportunity: why is it now? 

-Look back the evolution of the fields where the company’s products/services are applied 

-Explain the recent trends which may give play to the advantages of the company’s products/services

Market scale 

-Define your target customers and describe their features

-Measure the market scales in different ways, for instance, estimating total addressable market in a top-down way, getting sales addressable market by means of statistics in a down-top way, or estimating in line with share of market. 

Competitive landscape

-List existing and potential rivals

-Analyze their respective competitive advantages 

Products/services

-Description of products/services: appearance, functions, performance, structure and intellectual property right etc.

-Development plan of products/services

Business model

-Income mode

-Pricing

-Average income obtained from each customer or its lifelong value 

-Marketing and channels

-List of existing customers and the customers amid development 

Team description 

-Founders and core management 

-Members of board of directors as well as members of consultative committee

Financial data 

-Income statement 

-Balance sheet 

-Cash flow statement 

-Equity structure  

-Financing plan 

We Like Enterprises with the Following Characteristics

For newly established enterprises with the following characteristics, we can usually forecast their success and the possibility that they become evergreens with sustainable development. We like cooperating with enterprises with the following characteristics:

The company’s business is clearly described at the back of a business card. 

Huge market 

It engages in a rapidly growing or ever-changing existing market. In a market which is expected to have RMB ten billion yuan value, a newly established enterprise is given the time and chances to make some mistakes in order to gain considerable profit margin.  

Sufficient customers

The target customers are able to make a decision and are willing to pay the premium for a distinctive and considerate product or service. 

Concentration

Customers are most willing to buy a simple product with clear value position.

Being targeted 

A product/service which can make customers sincerely convinced is provided to solve critical problems for customers, thus pleasing them. 

Innovative thought

Constantly challenge conventions to walk on an iconoclastic road and create unprecedented schemes, so as to surpass the rivals: as virtue rises one foot, vice rises ten.

DNA of the team

The DNA of a company can be formed within the first 3 months after establishment. All team members are the smartest or the wisest in their respective fields. Class “A” founders will be able to attract Class “A” team members. 

Agility

Running quietly can often help a company to surpass the giants.

Frugality 

Make careful calculation and strict budgeting. Spend the money on the most important business to maximize profits.  

Small firepower, great explosive power

A small sum of fund should be invested at the very beginning to force the company to strengthen its concentration and disciplines. It doesn’t need too much initial investment in order to lever a huge market which has numerous customers who are eager for good products.